Looking beyond fair trade with Joyya
If you’re a lover of specialty coffee, there’s a good chance you’ve heard about ‘coffee traceability’.
Coffee traceability is where every stage of a beans journey is able to be traced. Transparency about each step is essential to ensuring that workers are being paid a fair wage.
We have applied this same approach when choosing a company to supply our Boston Bean tote bags and shirts. Joyya is an organisation that seeks to spark good in communities impacted by extreme poverty and modern slavery.
This is about much more than a ‘fair trade’ label, but really about connecting with local producers and craftspeople at a direct level. The result of this is improved opportunity, visibility, fairness and quality.
Joyya runs communities in Sonagachi, Ram Bagan, Dhulian and Khal Par and provides meaningful employment and hope for many women. We love that the above video shows their process behind making our Boston Bean shirts, with the cutting, screen printing and sewing!
Get your very own Boston Bean tote bag or shirt and help us support the good work of Joyya.